Thursday, September 27, 2007

What Your American Express Commercial Says About You

You can tell a lot about a person from their American Express commercial. Partly because the printed ads involve writing unique and quirky facts about yourself in your own handwriting (that's what they had me do, anyway). But when you compare Tina Fey's commercial with, say, Beyonce's, I think they offer a lot of insight into who those people really are.

Let me just say I love Tina's commercial. It's genuinely funny and not in a tired way and it's charming and sounds like her. I might be a little biased because I want her life, not in a creepy sense, but out of sincere admiration, but also in the way that I think she and I would be the kind of best friends who would never disappoint each other. All of my best friends have ended up disappointing me at one time in the past and I really think Tina would constantly impress and never disappoint me. But I digress.

If, like with Wes Anderson and M. Night Shyamalan, one's American Express commercial is supposed to reflect a person's most pure self, and not of course their most marketable industry persona, then what the hell is wrong with Beyonce. Is it possible that in her deep, dark insides she really only likes shiny things, and buying shiny things? Does she really shop at designer boutiques therapeutically? Did she really just buy diamond-crusted monkey figurines?

Maybe so. Who am I to judge? But if this is true, then Beyonce is already a best friend who has disappointed me. Reliable? No. Trustworthy? No. These are not things her American Express commercial communicates to me.

My American Express commercial will be awesome, by the way.

Name: Jessie Gaskell (like you didn't already know)

Perfect Day: Paragliding off the ruins of Tikal, amassing a collection of exotic carnivores, lunch, rafting down my chocolate lazy river, composing a hip-hopera for Broadway and starring in it, then falling asleep in an Olympic-sized pool filled with goose down while Barry Manilow covers the White Album.

Recent impulse buy: Tanzania

My life is: An explosive brand of comedy and social justice

My card is: American Express.

1 comment:

Kim said...

I think I "LOL'd" about 567 times while reading this.

Two Main Reasons:
1) about 30 minutes ago, I read the Beyonce and Tina Fey American Express ads back to back in Real Simple magazine, and commented to The Boy about how much I love Tina Fey (and how, in contrast, Beyonce looks totally lame)

2) chocolate lazy river